How Joseph scaled his course past €10M by no longer scaling blind

Joseph Atallah co-founded Les Copywriters in 2021. The concept: teaching everyday people to build an income through copywriting, a make-money offer. Since 2021, the business has generated over €10M. Alongside it, Joseph also coaches B2B coaches and consultants, handing them his turnkey system to scale past €50-100K a month. He’s one of the very first iClosed users, and has used it for almost three years.

“Without clear data, you can’t scale a business. Today, without iClosed, you can’t scale, because you don’t have the data on who’s showing up, who’s closing, who’s not.”

The challenge

Before iClosed, Joseph was duct-taping a form on one side and a separate calendar on the other. Two stitched-together tools, and one big problem: tons of drop-off. The interface and responsiveness weren’t smooth, so people bailed along the way. On a high-volume make-money offer, that drop-off and that lack of clear data means ad budget burned on bad leads and closer time wasted.

“Before iClosed, we were using JotForm, then sending the prospect to Calendly. There was a lot of drop-off, the UI and the responsiveness of the forms weren’t smooth.”

The solution

What made him switch was one thing: bringing the application and the calendar into one place, so there’s no more drop-off. The journey becomes smooth, and the lead-to-booking rate goes up.

“The main reason was combining the application and the calendar, so no more drop-off. Everything is smoother, and the lead-to-booking rate is higher.”

No more drop-off. Application and calendar in one place — the journey stays smooth, and the lead-to-booking rate goes up.]

The clear data that let him scale

This is the core of how iClosed helped him scale. Joseph now knows exactly who shows up to calls, who converts, and who doesn’t. So he can focus his ad budget on the best profiles and stop burning it on low-quality leads. On a high-volume offer, that’s vital.

“We did about 10 million euros with our offer, and the way iClosed helped us scale is by giving us clarity on the data. We know exactly who shows up, who converts, who doesn’t.”

How he uses it day to day

• Disqualification: filtering bad profiles out before they ever reach the closers’ calendar

• Multi-booking: double-booking the slots of low-show profiles so a slot is never wasted

• Real-time clarity on who shows up and who converts, to decide where to put the budget

“For profiles that don’t show up much, like people without a job at 20-30% show rate, we double-book the slot so a closer’s slot isn’t wasted. If one doesn’t show, the other does.”

The bottom line

Almost three years in, iClosed is still the backbone of his scaling, and a game changer he keeps using every day.

“Honestly, we’re customers for life.”