How George brought his whole call-funnel into one tool — and went 0 to $100K a month

George Clements runs two agencies. Paidhouse, his DTC e-commerce agency launched four years ago, manages over a million dollars in ad spend a month. The Advertising Co., launched in January 2026, is the only one on the market focused solely on B2B high-ticket agencies — he teaches them exactly what he did: building call funnels, scaling with ads, and building sales teams. And in what he teaches, iClosed is a central piece, discovered after seeing big players like Iman and Alex Becker use it.

“If you’re running ads in the agency space and you’re not using iClosed, you’re leaving money on the table.”

The challenge

Before iClosed, George ran his acquisition on three separate tools: a form to qualify, a calendar to book, a CRM to track. His data was scattered, and he was constantly jumping from one tool to another. Worse, on his funnel (a VSL page with an embedded form), he couldn’t even fire a lead event in Meta — he only saw the page view and the booked appointment. The whole middle of the funnel stayed blind.

“I had data in Typeform, data in Calendly, data all over the place. With iClosed, all three are in one place, and it makes my life way easier.”

The switch

George moved everything onto iClosed. The calendar is visible right away, like a carrot in front of the prospect, even though they can only book once they finish the questionnaire — unlike a standard form, where they have no idea if it’s 5 or 25 questions. More people start, and more make it to the call. And iClosed automatically records every detail filled in, so George recovers far more partial leads.

“With iClosed, what you see is what you get. You see the calendar, it’s like a carrot in front of you. With a Typeform, you have no idea how long it is — it could be 25 questions, and who has time for that?”

Partial leads drop into Slack. Every partial lead lands in Slack and triggers the setter to call back — and lead events fire to Meta and Hyros.

The results

The Advertising Co. launched on January 2, 2026, with the switch to iClosed at the same moment. Last month, the company did $100K in profit — going from zero to $100K a month in three months. George can’t isolate the exact figure iClosed contributed, but that scaling was massively helped by the tool.

“We did 100K in profit last month, so zero to 100K a month in three months. And iClosed was a central part of that.”

How he uses it day to day

• Partial leads dropping into Slack and triggering the setter to call back

• Lead events sent to both Meta and Hyros, for a pixel that optimizes better

• Analytics and global data, always up to date and accurate per rep

• His CRM synced with iClosed, to run everything from a single screen

“We burned and destroyed all our sales spreadsheets. We just use iClosed now, because it’s always up to date and super accurate.”

Why iClosed over the competition

Beyond the unification, there’s the cost. His old stack ran $300-400 a month to do less. iClosed replaces both tools, plus the back-and-forth with the CRM — and for less.

“We were actually spending more with Typeform and Calendly. iClosed replaces both, and it’s just better to have one tool than two or three.”

The bottom line

The strongest signal: George doesn’t just use iClosed, he’s about to make it mandatory for every client of The Advertising Co. One stack — his — replicated across his whole portfolio, simpler for him and for them.

“We’re soon going to make it mandatory for all our clients, because it’s in our interest. It’s simpler for us, simpler for them, everyone wins.”