E-commerce training · Netherlands
How Jisk stopped losing leads he already paid for, right before they booked a call
A standard scheduler only drops the appointment in your calendar. iClosed captures everyone who watched the VSL and started booking without finishing — the setters follow up on WhatsApp and rebook them.
Jisk Hogenboom
Founder · Ecom Business Club
$10-30K+
From recovered leads
a few sales a month, on a $3K-15K offer
Pre-call
Everything captured
the leads he already paid to bring in
Fast setter follow-up
personalized from the questionnaire answers
Jisk Hogenboom, 28, Dutch and based in Dubai, has been in e-commerce for five years. He runs Ecom Business Club, teaching people to start in e-commerce and dropshipping on the Dutch market. His acquisition runs on a VSL and paid ads, with a team of two setters, two closers and a closing manager. After switching to iClosed, he finally started recovering everything that happens before the call.
“Calls matter, but everything that happens before the call, if you can capture that too, that’s super valuable.”
The challenge
A standard scheduler does one thing: it drops the appointment and the form answers into your calendar. The problem is that all the real work happens before that. Jisk pays for his creatives, people watch his VSL, click “book a call”, and with distractions everywhere, plenty want to book then forget along the way. On a standard scheduler, those people are gone, even though he already paid to bring them that far.
“Calendly is purely there to get the appointment in your agenda. But so much happens before that call even exists.”
The solution
Jisk’s funnel sends people straight to the landing page with the VSL, no opt-in first. The interested ones click “book a call” and go through iClosed, which captures their info even if they don’t finish booking. So everyone who watched the VSL and started booking without going all the way is recoverable, instead of vanishing. And they’re real leads, since they’ve already seen the message.
“We capture the lead even if they don’t book. With today’s distractions, someone can want to book then forget, and we can still follow up.”
[Visual — Captured before the finish. Someone watches the VSL, starts booking, gets distracted — iClosed still captures them, so the team can follow up.]
How he uses it day to day
Fast follow-up on WhatsApp: the setters grab the numbers and reach out from the company’s business WhatsApp, send value and videos, start a conversation, and rebook the call
Personalized outreach from the answers: they turn what the lead wrote in the questionnaire into a tailored first message — if someone says they want more freedom and time with their two kids, the setter opens on that before mentioning the call
“We take the answer they gave and turn it into the first message. Like: we saw you didn’t book, and that freedom and family matter to you, can you tell me more?”
The results
Every lead in iClosed is a real lead, already warmed up by the VSL. Jisk doesn’t have the exact figure on hand, but he’s certain he makes a few sales a month from these recovered leads alone. On a $3K-15K offer, that adds up to $10-30K and more in some months, easily paying for iClosed.
“A few sales a month just from the recovered leads, 100%.”
The bottom line
His take is blunt: a basic scheduler only drops the appointment in your calendar, while iClosed captures everything that happens before, where the money actually is. And when you run paid ads, not recovering the people you already paid to bring in is time and money thrown away.
“Founders, just try it, you’ll see it gets you more cash. And that’s what matters most.”
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